The Venture Game – Learn it, Play it: A Founder’s Guide, by Jesper Bang-Olsen

The Venture Game

Learn it, Play it: A Founder’s Guide – a first-person gamebook for entrepreneurs and intrapreneurs. Out 1 November 2026.

You are the founder. Every chapter puts a real decision in front of you – and every choice leads you down a different path. Along the way you learn which tools, methods and frameworks fit which situation, and why picking the right one at the right time is what separates ventures that scale from ventures that stall.

The book is the backbone of our education programmes: participants play through the scenarios, then apply them to their own organisation.

Visit theventuregame.dk →Bulk copies for teams

Executive education programmes

Built around The Venture Game and focused on corporate innovation – for leaders and the employees who will carry new ventures.

Venture building

From idea to venture

How corporates spot, validate and build new businesses outside the core – governance, funding gates, team setup and when to kill an idea.

Innovation labs

Running a lab that delivers

Setting up and operating an innovation lab with a real mandate, clear metrics and a working bridge back to the core business.

Venture studios

The studio model

How venture studios work, how corporates partner with or build one, and the roles and skills that make studio ventures succeed.

How a programme runs

Practical, scenario-based and tied to your own context.

  1. Play the game

    Participants work through The Venture Game individually or in teams before the first session.

  2. Workshop the decisions

    Facilitated sessions unpack the choices, tools and frameworks behind each scenario.

  3. Apply it at home

    Teams take a live idea or initiative from their own organisation through the same decision points.

  4. Ready for the journey

    Employees leave with a shared language and toolkit for venture building, labs and studio work.

KeynotesLeadership sessionsTeam workshopsMulti-week programmes